We’ve learned that dance videos are a great way to create something visually stimulating on a budget. It’s a great alternative to a simple lyric video because it allows for creativity and has the potential to go viral. Dance videos generate views and can be a great way to create organic engagement with viewers. A whole campaign can be created around it, calling out viewers to participate. A great example is the Sorry by Justin Bieber video which generated 3 billion views. Another great example is the video we created for Karol G when she was a new artist, which received a million views.